-; (when (and (equal (org-element-type object) 'headline)
-; (org-entry-get (point) "CUSTOM_ID"))
-; (org-store-link-props
-; :type "ref"
-; :link (concat "ref:" (org-entry-get (point) "CUSTOM_ID"))))
+ ;; this is not a ref link, but it is still what you want
+ (when (and (equal (org-element-type object) 'headline)
+ (org-entry-get (point) "CUSTOM_ID"))
+ (org-store-link-props
+ :type "custom_id"
+ :link (format "[[#%s]]" (org-entry-get (point) "CUSTOM_ID"))))